Hello

A near-death traumatic brain injury as I entered college birthed my deep interests in health and health care. I healed while studying Biology and then launched my career at the intersection of tech and health/wellness. For the last 15 years, I have deepened my skills and expertise in content, product & digital strategy.

 

After successfully leading product & digital strategy at a national women’s health organization (and winning some awards along the way) and then leading corporate strategy at an early-stage health tech startup, I went off on my own to found Cura Digital Impact. I wanted to take my experience and help a wider range of clients in the health care space. I knew the greater impact health tech startups, life science companies, health care businesses, and nonprofits could have via improved messaging architecture and meaningful connections with their audiences.

 

Cura Digital Impact helps clients understand their target audiences, define what they want, and reach them well (no, you do not need to be on every single platform out there; and no, not all laypeople understand all technical terminology). We’ve helped research target audiences, perform landscape analyses, create marketing personas, develop messaging architecture, determine product strategy, write and edit website content, launch social media campaigns, and more. We do all this with a data-driven, audience-first, tech-forward philosophy that helps clients drive their mission and business goals forward. 

 

Academically speaking ...

• B.S. Biology, Georgetown University

• Master of Health Care Innovation (MHCI), University of Pennsylvania 

• Exec Education in Product Strategy, Northwestern University – Kellogg School of Management